The United States Cheese Market is flourishing, with a market value of US$ 38.24 billion in 2023, projected to reach US$ 48.52 billion by 2030, growing at a CAGR of 3.46% from 2024 to 2030, according to Renub Research. This growth is fueled by increasing consumption, expanding culinary applications, and rising demand for plant-based cheese alternatives.
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Cheese: A Culinary Staple Through History
Cheese, one of humanity's oldest prepared foods, has evolved from its origins in early agricultural societies to a global favorite. Its rich nutrients, including proteins, fats, and essential minerals, make it both a flavorful and functional component of diets worldwide. Certain types, like aged cheddar and Parmigiano-Reggiano, offer extended shelf life, making them practical for storage and travel. Additionally, cheese’s lower lactose content compared to milk makes it a tolerable option for many lactose-sensitive consumers.
United States Cheese Consumption Trends
According to the USDA Economic Research Service, cheese consumption in the U.S. reached an all-time high in 2022, with the average American consuming 40.14 pounds annually.
- Mozzarella led consumption at 12.55 pounds per person, reflecting its widespread use in pizza and Italian-inspired dishes.
- Cheddar followed closely at 11.37 pounds per person, cementing its status as a household staple.
Key Growth Drivers
- Rise of Ready-to-Eat Foods
Cheese plays a pivotal role in ready-to-eat (RTE) meals, including pizza, sandwiches, and casseroles. Its versatility adds taste, texture, and nutritional value to a variety of dishes.
- According to the 2023 Supermarket News Fresh Food Trends Survey, over 50% of participants plan to expand RTE offerings.
- Innovations in fast food have also contributed. For instance, Burger King launched the Breakfast Grill’wich Sandwich in November 2023, featuring cheese as a core ingredient.
- Culinary Innovation
Cheese's versatility allows chefs to experiment with global cuisines, incorporating flavors like Mexican spices or Asian-inspired ingredients to create innovative dishes.
- In July 2023, Taco Bell introduced the Grilled Cheese Dipping Taco, showcasing cheese’s adaptability to traditional Mexican recipes.
- Demand for Plant-Based Cheese
The rise of ethical and environmental consciousness has driven interest in plant-based diets. This trend extends to cheese, with innovations leveraging plant proteins to create alternatives that mimic traditional cheese textures and flavors.
- In May 2023, Armored Fresh, a South Korean food tech company, began offering plant-based cheese on Amazon and its website in the U.S., signaling growing consumer demand.
- According to Gallup, 1% of Americans are vegans, while 4% identify as vegetarians, contributing to the plant-based cheese market’s expansion.
Competitive Landscape
Major Players and Innovations
The U.S. cheese market features established companies constantly innovating to meet consumer demands:
- Land O’Lakes
- June 2022: Introduced a shredded cheese line in Wisconsin, expanding availability to over 100 stores.
- Saputo Inc.
- December 2023: Launched new items under the Montchevre and Frigo Cheese Heads brands, including plant-based and goat cheese options.
- June 2022: Debuted Vitalite, a vegan-certified, plant-based cheese brand.
- Arla Foods amba
- November 2023: Partnered with Kraft Heinz to introduce the first-ever plant-based KRAFT Mac & Cheese.
- Royal Friesland Campina N.V.
- January 2023: Showcased premium cheese varieties, including Black Garlic Gouda and Very Berry Goat Cheese, at the Winter Fancy Food Show.
- Savencia Fromage & Dairy
- August 2020: Launched CheeseLoverShop.com, offering domestic and imported specialty cheeses online.
Market Segmentation
By Type
- Animal-Based Cheese
- Plant-Based Cheese
By Product
- Mozzarella
- Cheddar
- Parmesan
- Ricotta
- Cream Cheese
- Others
By Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Retail
- Others
Related Report :
United States Dairy Market
Global Cheese Market
Saudi Arabia Coffee Market
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